About SwitchUp Systems
The systems and software side of SwitchUp, run by Morgan Varlow in Lincoln. Custom software built by someone who uses it every day, not just sells it.
I build the systems I'd want running my own business
I'm Morgan. I run SwitchUp from Lincoln. The marketing side builds websites and brings businesses work, and SwitchUp Systems is the other half of that: the custom software, dashboards and automation that take the manual work off your plate once the work's coming in.
I started building systems because I needed them myself. SwitchUp runs on its own custom CRM, its own dashboards and its own automations, built in house, because nothing off the shelf fit how I wanted to work. Once I'd built it for me, it was obvious how much time the same approach could give back to other businesses.
So that's what this is. Not a big agency reselling someone else's software, but one person who builds this stuff daily, building it for you, around how you actually work.
What you get working with me
- You deal with me directlyThe person who scopes your system is the one who builds it and the one who sorts it afterwards. No account managers, no handovers.
- Honest before helpfulIf a build isn't worth it for you yet, I'll say so. I'd rather build the right thing later than the wrong thing now.
- Plain EnglishYou'll always understand what we're building, why, and what it costs. No jargon walls.
- You own everythingThe system, the code, the data and the accounts, all in your name from day one, on no contract.
- Built to be handed overDocumented and maintainable, so you're never held to ransom to keep your own system running.
- Lincoln based, UK wideRooted locally, working with businesses right across the country.
We run on the systems we build
Everything we'd build for you, we've built for ourselves first. SwitchUp runs on its own custom systems, so when we recommend something, it's because we use it every day and know it works. If a system isn't good enough for our own business, we won't build it for yours.
Our own custom CRM
The CRM that runs SwitchUp, our leads, clients and follow-up, built in house because nothing off the shelf fit how we wanted to work. It's the same thinking we bring to yours.
Our own automations
The repetitive admin behind the business runs on automations we built ourselves, so we spend our time on the work rather than the paperwork.
Agent-run websites
These very sites are built and kept up to date through our own system and agent workflow. You're looking at one of our builds right now.
Fancy a chat about it?
No pressure and no jargon. Tell me about the business and I'll tell you honestly whether there's something worth building.
Book a callLet's work out what to build
Tell me what's slowing the business down, or where a system could help, and I'll tell you honestly what's worth building and what isn't. No jargon, no pressure.
- You own everything we buildIn your name from day one, on no contract.
- You work directly with MorganNo account managers, no handovers.
- An honest view, fastI'll tell you if a build isn't worth it yet.